"Owning *YOUR OWN* proprietary product is all-important for
success on Net. Actually, it's the single most important" (Ken
YES! Having your own is singled-out as the most important way through
which YOU will succeed in doing business on the internet. The following
is an excerpt from what Dr. Evoy says about being an infopreneur...
(Ken Evoy, MD is the President
of GoodBytes Information Products Inc.)
OWN PRODUCT ! What a statement.
Think of your hidden talents, skills, or knowledge on subjects of
your interests that you enjoy doing. Now, discover the way how you would
be able to 'package' such skills or knowledge, or passion into something
you can share with others. Imagine that you can turn that 'package of
information' into a product that you can sell.
yourself... Discover your potentials.
say to yourself: "Yes! I have the potentials in me. But...what do I
really have? And how would I be able to convert it into something that I
can sell?" I agree with you... WHAT? HOW?
business is a game of numbers where your market is global. To succeed on
the net, you have to do 3
Develop a great product
Make a site that sells
Build targeted traffic.
Finally, consider these two things about
have the KNOWLEDGE that is of value to someone else... Most
probably, YOU don't even know how valuable it is!
have a limited budget and means.
talk about the single most important factor to succeed at selling on the
no, it's not your site and no, it's not your traffic,
- yes! it's YOUR PRODUCT.
"YOUR PRODUCT" -- because
it has to be YOUR proprietary product. If you don't control your
product, you don't control your business. If you control your product,
you control everything... quality, supply, pricing, etc. And remember:
if you don't have a product that delivers important, valuable benefits
at a great price - then, you DON'T have a product.
Now... let's put YOU and YOUR PRODUCT together. What's the
simplest, fastest, and most risk-free way to do that?
Develop KNOWLEDGE-based products. And here's the best news about
KNOWLEDGE-based products... it's not only the best way to go, it's the
Three reasons why KNOWLEDGE-based products
(also called "infoproducts") are very DO-able...
Reason #1: Everything you need is
ALREADY between your ears! You may not yet realize it, but you know
stuff that other people don't... things people would pay to know. So
you're already very close to profiting from your knowledge.
Reason #2: There *IS* a market
for what you know. You assume that everyone knows what you know,
or that what you know does not have much value. Wrong!
Reason #3: All you need is
a roadmap that will show you:
How to pull it out of your brain
How to publish it
How to sell it on the Net
It will show you clearly, and exactly, how
to pull the best, most marketable ideas out of your brain,
and how to develop them into saleable infoproducts. Then, it
shows how to market and sell them on the Net. Absolutely everything is
in MYKS!, from brainstorming to automating your order-processing.
don't care *WHAT* your personal situation is. It does not matter whether
you can get a merchant account or not. It does not matter if
technology overwhelms you.
You *DO* have to possess attitude... the desire to grab control of
your life by mining what's in your brain and selling it on the Net.
Here's the summary of what you just
discovered on this page:
The "Product" is the single most
important part of any Net marketing mix. Yes, site-selling and
traffic-building are key, but only AFTER you have "YOUR
OWN" great product.
You think that it's difficult and
expensive to develop your very own proprietary product. Most people
can never develop and manufacture any kind of hard goods or software?
And - with the assistance of MYKS!