"Owning *YOUR OWN* proprietary product is all-important for success on
Net. Actually, it's the single most important" (Ken
YES! Having your own is singled-out as the most important way through which YOU
will succeed in doing business on the internet. The following is an excerpt from
what Dr. Evoy says about being an infopreneur...
(Ken Evoy, MD is the President of
GoodBytes Information Products Inc.)
OWN PRODUCT ! What a statement.
Think of your hidden talents, skills, or knowledge on subjects of your
interests that you enjoy doing. Now, discover the way how you would be able to
'package' such skills or knowledge, or passion into something you can share with
others. Imagine that you can turn that 'package of information' into a product
that you can sell.
yourself... Discover your potentials.
say to yourself: "Yes! I have the potentials in me. But...what do I really
have? And how would I be able to convert it into something that I can
sell?" I agree with you... WHAT? HOW?
business is a game of numbers where your market is global. To succeed on the
net, you have to do 3 things:
Develop a great product
Make a site that sells
Build targeted traffic.
Finally, consider these two things about yourself:
have the KNOWLEDGE that is of value to someone else... Most probably,
YOU don't even know how valuable it is!
YOU have a limited budget and
talk about the single most important factor to succeed at selling on the Net...
no, it's not your site and no, it's not your traffic, either.
- yes! it's YOUR PRODUCT.
"YOUR PRODUCT" -- because it has
to be YOUR proprietary product. If you don't control your product, you don't
control your business. If you control your product, you control everything...
quality, supply, pricing, etc. And remember: if you don't have a product
that delivers important, valuable benefits at a great price - then, you DON'T
have a product.
Now... let's put YOU and YOUR PRODUCT together. What's the
simplest, fastest, and most risk-free way to do that? Develop
KNOWLEDGE-based products. And here's the best news about KNOWLEDGE-based
products... it's not only the best way to go, it's the most DO-able.
Three reasons why KNOWLEDGE-based products (also called
"infoproducts") are very DO-able...
Reason #1: Everything you need is
ALREADY between your ears! You may not yet realize it, but you know stuff
that other people don't... things people would pay to know. So you're already
very close to profiting from your knowledge.
Reason #2: There *IS* a market for what
you know. You assume that everyone knows what you know, or that what you
know does not have much value. Wrong!
Reason #3: All you need is a
roadmap that will show you:
How to pull it out of your brain
How to publish it
How to sell it on the Net
It will show you clearly, and exactly, how to pull the best, most marketable
ideas out of your brain, and how to develop them into saleable infoproducts.
Then, it shows how to market and sell them on the Net. Absolutely everything
is in MYKS!, from brainstorming to automating your order-processing.
don't care *WHAT* your personal situation is. It does not matter whether you can
get a merchant account or not. It does not matter if technology overwhelms
You *DO* have to possess attitude... the desire to grab control of your life
by mining what's in your brain and selling it on the Net.
Here's the summary of what you just discovered on
The "Product" is the single most important part of any Net
marketing mix. Yes, site-selling and traffic-building are key, but only AFTER
you have "YOUR OWN" great product.
You think that it's difficult and expensive to develop your very own
proprietary product. Most people can never develop and manufacture any kind
of hard goods or software? Nope!
And - with the assistance of MYKS! you can....
a treasure that no one else have. All you
have to do is dig.